A detailed, dedicated brand observation and listening exercise. A new brand architecture and strategy. A visual identity transformation and a reimagined website.
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As a nomadic Berlin-based art foundation who collaborates with artists to create large-scale art experiences both online and offline, we highlighted their nature of empowerment for artists by centering the artists they work with onsite and adopting concise communication throughout their platforms. The aim was to reflect the LAS Art Foundation approach in their online presence: future-thinking, bold, flexible, and accessible.

A detailed, dedicated brand observation and listening exercise. A new brand architecture and strategy. A visual identity transformation and a reimagined website.